A gutter company in Michigan was spending on Google Ads, but the results it was being shown didn't hold up. Most of the "leads" its old campaigns reported were people tapping for map directions or brushing a call button, not people actually asking for a quote.
We started with the foundation and built them a professional new website that's fast, easy to use on a phone, and set up to turn visitors into calls and quote requests. Then we rebuilt their Google Ads from scratch and tracked only what matters to the business: real phone calls and real form submissions.
The results in the first full month
- 27 real leads, roughly three times what the old setup was bringing in.
- About $112 per real lead, down from about $150 to $325 under the old campaigns.
- $64 per lead from the top campaign.
The biggest change wasn't a trick. It was honest tracking and a website built to turn visitors into calls.
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