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Real results from real clients.

A look at recent work across home services, ecommerce, and manufacturing. Client names stay private, but the numbers come straight from the ad and search accounts we manage.

Case studies

Recent client results.

Seven recent results. No client names.

Google Ads · Home services

A Michigan gutter company tripled its real leads

The company was spending on Google Ads, but most of the "leads" were people tapping for map directions or brushing a call button, not people asking for a quote.

A new website, rebuilt campaigns, and tracking limited to real phone calls and form submissions changed what the account reported.

Read the client highlight

~3x

27 real leads in the first full month, at about $112 per real lead.

Old campaigns ran about $150 to $325 per lead. The rebuilt account is about $112 per real lead. The top campaign is $64 per lead.
Cost per real lead, down from about $150 to $325 Three labeled bars scaled to $325. Old campaigns ran about $150 to $325 per lead. The rebuilt account is about $112 per real lead. The top campaign is $64 per lead. 27 real leads in the first full month, roughly three times the old setup. Michigan gutter company, Google Ads. Old · $150–$325 Now · ~$112 Top campaign · $64
Paid ads · Ecommerce

~8x return on ad spend

About $8 in online sales for every $1 in ad spend, on orders averaging around $200

Every $1 in ad spend returns about $8 in online sales.
Ad spend versus online sales Ad spend · $1 Online sales · ~$8
Meta Ads · Home services

470 leads → 269 booked

Metro Detroit / Ann Arbor · 145 estimates delivered · $49.86 cost per lead (−28%)

Of 470 leads, 269 booked an appointment (57%) and 145 received an estimate. Cost per lead fell 28% to $49.86.
From leads to booked appointments to estimates Three bars scaled to 470 leads. 470 leads, 269 booked appointments (57% of leads), and 145 estimates delivered (31% of leads). Metro Detroit and Ann Arbor home services, Meta Ads, at $49.86 cost per lead, down 28%. Leads · 470 Booked appointments · 269 57% Estimates delivered · 145 31%
Meta Ads · Martial arts

60–66 / week

Southeast Michigan · ~$8–9 cost per lead

Weekly lead volume holds between 60 and 66, at about $8–9 cost per lead.
Weekly leads and cost-per-lead ranges Two labeled range bands. Weekly leads span 60 to 66. Cost per lead spans about $8 to $9. Southeast Michigan martial arts, Meta Ads. Weekly leads 60 66 Cost per lead ~$8 $9
Plumbing · Southeast Michigan

New brand, website, then Google and Meta Ads

When the owner left a franchise to run an independent plumbing company, they needed a brand and a demand engine from scratch.

We built a new website (launched April 2025), put baseline SEO in place, then ran Google Ads — and later Meta Ads. In mid-2026 we added six location pages for surrounding Downriver communities (Allen Park, Taylor, Southgate, Riverview, Wyandotte, Romulus).

$52–$76

Google Ads CPA about $52–$76 per lead.

Google Ads cost per acquisition sits in a $52–$76 band per lead.
Google Ads CPA range A range band from $52 to $76 cost per acquisition on Google Ads, Southeast Michigan plumbing. $52 $76 CPA band · per lead
SEO · Electronics

205 page-one keywords

Michigan · 86 in position #1 · 242 in the top two pages

Of 205 page-one keywords, 86 are in position #1. 242 keywords rank in the top two pages.
Electronics keyword ranking mix Three labeled bars. 86 keywords in position number one. 205 keywords on page one. 242 keywords in the top two pages. Michigan electronics SEO. #1 86 Page one 205 Top two pages 242
SEO · Sub-manufacturing

116 page-one keywords

Michigan · 59 in position #1 · #1 for Detroit kitting, Detroit subassembly, Romulus kitting

Of 116 page-one keywords, 59 are in position #1, including Detroit kitting, Detroit subassembly, and Romulus kitting.
Sub-manufacturing keyword ranking mix Two labeled bars. 59 keywords in position number one. 116 keywords on page one. Number one for Detroit kitting, Detroit subassembly, and Romulus kitting. #1 59 Page one 116
  • #1 Detroit kitting
  • #1 Detroit subassembly
  • #1 Romulus kitting
Websites

Websites we’ve shipped.

35+ website projects

Platforms we build on and design with — not client brands.

  • WordPress
  • Shopify
  • Webflow
  • GoHighLevel
  • Figma

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