4th Line Marketing helps B2C and B2B companies get found on Google and in AI search, run paid ads that pay off, and turn more visitors into customers.
In hockey, the fourth line is the group that outworks everyone, wins the battles along the boards, and rarely gets the spotlight. We named the company after that mindset.
It shows up in how we work: fewer vanity metrics and award submissions, more qualified leads, calls, sales, and visibility in AI search.
You work directly with the people who plan, build, and run your marketing.
Kevin leads strategy for every client. He started in tech consulting, rolling out CRM, project management, marketing automation, and digital asset management platforms for major global brands.
Off the clock, he's a music nerd who plays drums and guitar, a former pro hockey goalie, an F1 fan, and a mediocre golfer at best. He loves to travel and is outnumbered at home by his Mini Aussie, Lilo, and Schnoodle, Chester.
Brian is a people person through and through. He's the first point of contact for new clients and makes sure every company lands on the right plan for its goals.
Before 4th Line, Brian played professional hockey, and these days he gives back by coaching young players just starting out in the game. He's a die-hard Detroit sports fan who never misses a Lions game, usually with his Mini Aussie, Maple, close by.
SEO, AI search, ads, lead follow-up, and your website all report into one clear set of numbers: leads, calls, cost per lead, and sales.
If a channel isn't producing, we say so and shift the plan — before the invoice, not after.
We design content, tracking, and systems around AI Overviews and answer engines now, not as an afterthought later.
We work with a limited number of clients at a time so every account gets real strategic attention, not a rotating junior account manager.
