A look at recent work across home services, ecommerce, and manufacturing. Client names stay private, but the numbers come straight from the ad and search accounts we manage.
Case studies
Recent client results.
Six recent results. No client names.
Paid ads · Ecommerce
~8x return on ad spend
About $8 in online sales for every $1 in ad spend, on orders averaging around $200
Every $1 in ad spend returns about $8 in online sales.Meta Ads · Home services
470 leads
Metro Detroit / Ann Arbor · $49.86 cost per lead (−28%)
Cost per lead is 28% lower than the prior CPL. Current CPL is $49.86.Meta Ads · Martial arts
60–66 / week
Southeast Michigan · ~$8–9 cost per lead
Weekly lead volume holds between 60 and 66, at about $8–9 cost per lead.
Plumbing · Southeast Michigan
New brand, website, then Google and Meta Ads
When the owner left a franchise to run an independent plumbing company, they needed a brand and a demand engine from scratch.
We built a new website (launched April 2025), put baseline SEO in place, then ran Google Ads — and later Meta Ads. In mid-2026 we added six location pages for surrounding Downriver communities (Allen Park, Taylor, Southgate, Riverview, Wyandotte, Romulus).
$52–$76
Google Ads CPA about $52–$76 per lead.
Google Ads cost per acquisition sits in a $52–$76 band per lead.
SEO · Electronics
205 page-one keywords
Michigan · 86 in position #1 · 242 in the top two pages
Of 205 page-one keywords, 86 are in position #1. 242 keywords rank in the top two pages.SEO · Sub-manufacturing
116 page-one keywords
Michigan · 59 in position #1 · #1 for Detroit kitting, Detroit subassembly, Romulus kitting
Of 116 page-one keywords, 59 are in position #1, including Detroit kitting, Detroit subassembly, and Romulus kitting.
#1 Detroit kitting
#1 Detroit subassembly
#1 Romulus kitting
Websites
Websites we’ve shipped.
35+ website projects
Platforms we build on and design with — not client brands.
