Privacy Policy

Who we are

4thline.ai is operated by 4th Line Marketing ("4th Line," "we," "us," or "our"), a digital marketing agency based in Michigan, USA. If you have questions about this policy or your information, contact us at hello@4thline.ai or 517-457-5463.

Information we collect

Information you give us

When you fill out our contact form, email us, or book a call, we collect what you provide, such as your name, email address, company, monthly marketing budget range, and the details of your message.

Information collected automatically

When you visit our website, we and our service providers automatically collect information about your device and how you use the site. This includes IP address, browser and device type, pages viewed, referring pages, the date and time of your visit, and identifiers stored in cookies, pixels, and similar technologies.

Information from visitor-identification partners

We use visitor-identification services, including RB2B, that may match your website activity with professional information they or their partners already hold. This can include your name, job title, company, business email address, and professional social profile (such as LinkedIn). For visitors outside the United States, these services identify companies only, not individuals.

We also use PipelineOn, a visitor-identification service that may match your website activity to an identified U.S. consumer or homeowner, such as your name, mailing address, email address, and related household details, using its consumer data sources. We use this to recognize existing customers and serious prospects who visit pages such as pricing, contact, or our free audit.

Cookies and tracking technologies

We use the following tools on 4thline.ai:

Google Analytics 4 (Google LLC) measures site traffic and how visitors use our pages. Learn more in How Google uses information from sites that use its services. You can install the Google Analytics opt-out browser add-on.
HubSpot (HubSpot, Inc.) is our CRM. It processes contact form submissions and uses cookies to understand which pages known contacts visit. See the HubSpot Privacy Policy.
RB2B (Retention.com) is a visitor-identification service that helps us identify businesses and professionals who visit our site so we can follow up with relevant marketing. See the RB2B Privacy Policy.
PipelineOn is a visitor-identification service that receives activity on our site, such as pages viewed, IP address, and device information, and may return matched consumer information to us so we can follow up. See the PipelineOn Privacy Policy and PipelineOn State Privacy Notice.

Online data partners and marketing communications

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You also have the option to opt out of the collection of your personal data in compliance with GDPR by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.

How we use information

To respond to inquiries, schedule strategy calls, and provide our services.
To identify businesses and professionals who are interested in our services, and to send relevant follow-up communications and marketing.
To measure and improve our website, content, and advertising.
To maintain records in our CRM and run our business.
To protect our website, prevent fraud, and comply with legal obligations.

We share information with service providers that help us run our website and business, such as Google, HubSpot, RB2B, and PipelineOn, under their own terms and privacy policies. We may also share information when required by law, to protect our rights, or as part of a merger, acquisition, or sale of assets. We do not sell your personal information for money. Some states may treat using visitor-identification and analytics tools as a "sale" or "sharing" of personal information. You can opt out as described below.

Affiliate relationships. 4th Line Marketing is an affiliate partner of RB2B and PipelineOn. If you sign up for either service through a link on our site, we may earn a commission at no extra cost to you. Those services are run by their providers under their own terms and privacy policies. We may also help client businesses install visitor-identification tools on their own websites. In those cases the client business decides how the data is used and is responsible for its own privacy disclosures.

Your privacy choices

Cookie and tracking preferences: Open your privacy choices at any time to accept or decline analytics and visitor identification on this site. If you decline, we turn off Google Analytics storage, HubSpot tracking, RB2B, and PipelineOn on your browser and clear their cookies where we can.
Global Privacy Control: We honor the Global Privacy Control (GPC) signal. If your browser sends it, we treat it as a request to opt out of analytics and visitor identification.
Visitor-identification opt-out: Opt out of identification and related marketing through our data partners at app.retention.com/optout, or for GDPR requests at rb2b.com/rb2b-gdpr-opt-out. To opt out of PipelineOn, email hello@4thline.ai or call 517-457-5463 with the subject “Do Not Sell or Share My Personal Information,” and we will pass it on, or contact PipelineOn directly at hello@pipelineon.com.
Marketing emails: Use the unsubscribe link in any marketing email, or email hello@4thline.ai.
Browser controls: Most browsers let you block or delete cookies. Blocking cookies may affect how parts of the site work.

Visitors in the European Economic Area, United Kingdom, and Switzerland are asked for consent before any analytics or visitor-identification tools run.

Your rights

Depending on where you live, including California and other U.S. states with consumer privacy laws, and the EEA or UK, you may have the right to:

Know what personal information we collect and access a copy of it.
Correct or delete your personal information.
Opt out of the sale or sharing of personal information, targeted advertising, and profiling.
Withdraw consent at any time, where we rely on consent.
Object to or restrict certain processing, and lodge a complaint with your local data protection authority.

To make a request, email hello@4thline.ai with the subject line "Privacy Request." We will verify your request and respond within the time required by applicable law. We will not discriminate against you for using these rights. You may use an authorized agent to submit a request on your behalf.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, such as maintaining client and prospect relationships, or as required by law. After that, we delete it or make it anonymous.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure.

Children's privacy

Our website and services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children.

International visitors

We are based in the United States, and information we collect is processed in the United States, where data protection laws may differ from those in your country.

Changes to this policy

We may update this policy from time to time. When we do, we will change the effective date at the top of this page. Material changes will be highlighted on our website.

Contact us

4th Line Marketing
Michigan, USA
hello@4thline.ai · 517-457-5463