Straight answers about working with us.
What we do, who we work with, how pricing works, and what to expect once we start.
About 4th Line
What is 4th Line Marketing?
4th Line Marketing (4thline.ai) is a US marketing agency that helps B2C and B2B companies get found on Google and in AI search, run paid ads that pay off, and turn more visitors into customers. One team handles SEO, AI search, paid ads, lead follow-up, and websites.
Who do you work with?
We work with home service companies, ecommerce brands, professional service firms, and manufacturers across the United States. Home services is a big focus, but the same approach works for any business that depends on leads or online sales.
Where are you located?
We are based in Michigan and work remotely with clients across the United States.
Who will I work with?
You work directly with our senior team. Kevin Entmaa, our founder, leads strategy, and Brian Bachnak, Head of Business Development, makes sure you land on the right plan. Meet them on our About page.
Services
What is AEO?
Answer Engine Optimization (AEO) makes your business easy for AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews to understand, trust, and recommend. It builds on SEO. See our AI Search page.
What is the difference between SEO and AEO?
SEO helps you rank in Google's search results. AEO helps AI tools cite and recommend you in their answers. Much of the same work supports both, so we run them together.
Which ad platforms do you manage?
Google Ads, Google Local Services Ads, Meta (Facebook and Instagram), and LinkedIn Ads. We recommend the mix that fits how your customers buy. See Paid Ads.
Do you build websites?
Yes. We build fast, conversion-focused websites and online stores on WordPress, Shopify, Webflow, and GoHighLevel. See Websites.
What is the free AI visibility snapshot?
A free check of how your business shows up across ChatGPT, Gemini, Perplexity, Grok, and Google, and which competitors get recommended instead. Run your free snapshot.
Pricing and contracts
How much do your services cost?
Plans start at $1,500 per month for Get Found. Get Leads starts at $2,450 per month plus 20% of ad spend, and Dominate starts at $3,450 per month plus 20% of ad spend. Full details are on our Pricing page.
What is the difference between Get Found and Get Leads?
Get Found covers SEO, AI search, Google Business Profile, and reporting with no ad spend required. Get Leads includes everything in Get Found plus one paid channel, Google Ads or Meta Ads.
Do I have to sign a long-term contract?
No. Plans are month-to-month and you can cancel anytime.
Who owns the ad accounts?
You do. You own your ad accounts and pay ad spend directly to each platform. We manage them for you.
Working together
How do we get started?
Book a free strategy call. We review where your leads come from today, show you the biggest opportunities, and recommend a plan.
How long until I see results?
Paid ads can start producing leads within the first few weeks. SEO and AI search usually show early movement in 60 to 90 days, with stronger gains over 6 to 12 months.
What do you report on?
We report on what we can actually measure: leads, calls, cost per lead, search visibility, and for ecommerce, sales and return on ad spend. You get clear monthly reporting, and if a channel is not working, we will tell you.