4thline.ai
Phone on a table lighting up with a new message notification

Stop paying for leads you never call back.

Missed calls, slow replies, and forms sitting in an inbox cost more than most businesses realize. We connect your website, ads, and phone to a CRM that replies instantly and keeps every lead moving.

The result is simple: every lead gets a fast first response, lands with the right person, and gets followed up until they book or buy.

What we automate

Instant response

Text and email replies within seconds of a form fill, call, or ad lead, day or night.

Missed-call text-back

When you can't pick up, the caller gets a text right away so the lead does not go to a competitor.

Nurture

Email and SMS sequences that keep leads warm until they are ready to book, buy, or talk to sales.

Pipeline

Lead routing, sales handoffs, reminders, and a clear view of where every opportunity stands.

What's included

  • CRM setup or cleanup
  • Website, ad, and call lead capture
  • Automatic lead routing
  • Instant text and email replies
  • Missed-call text-back
  • Email and SMS nurture sequences
  • Appointment booking and reminders
  • Review requests after the job or sale

What you'll see in reporting

  • Leads by source
  • Response time to new leads
  • Booked appointments and opportunities
  • Pipeline by stage
  • Where leads are getting stuck

How it works

  1. Map

    We map how leads come in today and where they slip through the cracks.

  2. Build

    We set up or clean up your CRM and connect every lead source to it.

  3. Automate

    Responses, follow-up, routing, and reminders run on their own.

  4. Improve

    We review results with you and refine messages and workflows over time.

Built for B2C and B2B.

B2C

Home service companies that need every call and form answered fast, even after hours.

B2B

Sales teams with longer cycles that need nurture, handoffs, and clear pipeline visibility.

470

leads for a Metro Detroit home services client, with follow-up running automatically

See more results

Common questions

Which CRM do you use?

We work with HubSpot, GoHighLevel, and other common CRMs. If you already have one, we build on it.

Will this replace my sales team?

No. It makes sure every lead gets a fast first response and lands with the right person, so your team can focus on closing.

Can it work with my phone system?

In most cases, yes. We set up call tracking and missed-call text-back that works with how your team already answers the phone.

How long does setup take?

Most setups take 2 to 4 weeks depending on your tools and how many lead sources you have.

How is lead follow-up priced?

Automation is scoped and quoted per project based on your tools and process.

Ready to stop losing leads to slow follow-up?

Book a Strategy Call Get My Free AI Snapshot